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Oliver Buchannon
Jay Dingwall

Jay is an entrepreneur and brand strategist with more than 2 decades of experience in B2B.

The cost of playing it safe

Sep 23, 2025

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8 min read

The cost of playing it safe

Issue 24

Adam MacLean
Jay Dingwall
Adam MacLean, +1
Confusion is B2B's biggest competitor

Sep 16, 2025

•

7 min read

Confusion is B2B's biggest competitor

Issue 23

Adam MacLean
Jay Dingwall
Adam MacLean, +1
Inside the New CMO Mandate: ABM, attention, and ops discipline

Sep 9, 2025

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10 min read

Inside the New CMO Mandate: ABM, attention, and ops discipline

Issue 22

Adam MacLean
Jay Dingwall
Adam MacLean, +1
When AI shapes the market, it also shapes your message

Sep 2, 2025

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7 min read

When AI shapes the market, it also shapes your message

Issue 21

Adam MacLean
Jay Dingwall
Adam MacLean, +1
From tariffs to travel tech: the signals that matter now

Aug 26, 2025

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8 min read

From tariffs to travel tech: the signals that matter now

Issue 20

Adam MacLean
Jay Dingwall
Adam MacLean, +1
Trust is thriving in B2B communities

Aug 19, 2025

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8 min read

Trust is thriving in B2B communities

Issue 19

Adam MacLean
Jay Dingwall
Adam MacLean, +1
Where your buyers really start and why you’re not there

Aug 12, 2025

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8 min read

Where your buyers really start and why you’re not there

Issue 18

Adam MacLean
Jay Dingwall
Adam MacLean, +1
Rising with the tide: How B2B positioning facilitates momentum

Aug 5, 2025

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8 min read

Rising with the tide: How B2B positioning facilitates momentum

Issue 17

Adam MacLean
Jay Dingwall
Adam MacLean, +1
The real cost of B2B blind spots

Jul 29, 2025

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9 min read

The real cost of B2B blind spots

Issue 16

Adam MacLean
Jay Dingwall
Adam MacLean, +1
When the Coldplay kiss cam came for B2B

Jul 22, 2025

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10 min read

When the Coldplay kiss cam came for B2B

Issue 15

Adam MacLean
Jay Dingwall
Adam MacLean, +1
No more maybes. The ROI era has arrived.

Jul 15, 2025

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8 min read

No more maybes. The ROI era has arrived.

Issue 14

Adam MacLean
Jay Dingwall
Adam MacLean, +1
The new growth stack: AI, outsourcing, and, yes, brand

Jul 8, 2025

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8 min read

The new growth stack: AI, outsourcing, and, yes, brand

Issue 13

Adam MacLean
Jay Dingwall
Adam MacLean, +1
Do CMOs Still Matter?

Jul 3, 2025

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8 min read

Do CMOs Still Matter?

Issue 12

Adam MacLean
Jay Dingwall
Adam MacLean, +1
Built in, not bolted on

Jun 24, 2025

•

8 min read

Built in, not bolted on

Issue 11

Adam MacLean
Jay Dingwall
Adam MacLean, +1
Growth starts where the noise stops

Jun 17, 2025

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8 min read

Growth starts where the noise stops

Issue 10

Adam MacLean
Jay Dingwall
Adam MacLean, +1
Remove the friction, win the deal

Jun 10, 2025

•

7 min read

Remove the friction, win the deal

Issue 9

Adam MacLean
Jay Dingwall
Adam MacLean, +1
What the smartest teams are getting right about AI, culture, and growth

Jun 3, 2025

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9 min read

What the smartest teams are getting right about AI, culture, and growth

Issue 8

Adam MacLean
Jay Dingwall
Adam MacLean, +1
Clarity wins—in tech, pricing, and positioning.

May 27, 2025

•

9 min read

Clarity wins—in tech, pricing, and positioning.

Issue 7

Adam MacLean
Jay Dingwall
Adam MacLean, +1
Buyers are still buying.

May 22, 2025

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8 min read

Buyers are still buying.

Issue 6

Adam MacLean
Jay Dingwall
Adam MacLean, +1
AI’s First Casualty—and Other B2B Signals

May 15, 2025

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7 min read

AI’s First Casualty—and Other B2B Signals

Issue 5

Adam MacLean
Jay Dingwall
Adam MacLean, +1
Emotion Is a B2B Strategy

May 7, 2025

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7 min read

Emotion Is a B2B Strategy

Issue 4

Adam MacLean
Jay Dingwall
Adam MacLean, +1
B2B and B2C are crossing streams!

Apr 30, 2025

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7 min read

B2B and B2C are crossing streams!

Issue 3

Adam MacLean
Jay Dingwall
Adam MacLean, +1
Sure is lots of uncertainty out there.

Apr 23, 2025

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6 min read

Sure is lots of uncertainty out there.

Issue 2

Adam MacLean
Jay Dingwall
Adam MacLean, +1
B2B doesn’t have to be boring.

Apr 15, 2025

•

6 min read

B2B doesn’t have to be boring.

Issue 1

Jay Dingwall
Adam MacLean
Jay Dingwall, +1

B2BOOM!

Explosive growth insights for B2B leaders.

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