Adam MacLean

Leading brand strategy and messaging at FamousFolks—a creative consultancy for B2B growth.

B2B personalization has to prove understanding

May 7, 2026

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3 min read

B2B personalization has to prove understanding

Issue 56

Adam MacLean, +1

Apr 30, 2026

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5 min read

The new B2B trust stack

Issue 55

Adam MacLean, +1

Why looking AI-native is no longer enough

Apr 24, 2026

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3 min read

Why looking AI-native is no longer enough

Issue 54

Adam MacLean, +1

Apr 17, 2026

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4 min read

Marketing to AI agents: The death of the click-based growth model

Issue 53

Adam MacLean, +1

What CMOs should know about tight and loose cultures

Apr 10, 2026

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8 min read

What CMOs should know about tight and loose cultures

Issue 52

Adam MacLean, +1

The enterprise's missing strategic layer

Apr 1, 2026

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7 min read

The enterprise's missing strategic layer

Issue 51

Adam MacLean, +1

Mar 25, 2026

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8 min read

The adoption problem: why good strategy dies before it lands

Issue 50

Adam MacLean, +1

Mar 17, 2026

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8 min read

Has AI made B2B overindex on volume?

Issue 49

Adam MacLean, +1

Mar 12, 2026

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8 min read

The trust divide reshaping B2B

Issue 48

Adam MacLean, +1

Mar 5, 2026

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6 min read

The speed gap: Moving at the speed of culture

Issue 47

Adam MacLean, +1

Proof of life: Death of the corporate voice

Feb 27, 2026

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6 min read

Proof of life: Death of the corporate voice

Issue 46

Adam MacLean, +1

Feb 17, 2026

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6 min read

Death of the B2B lead

Issue 45

Adam MacLean, +1

Feb 10, 2026

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7 min read

How CMOs are approaching the post-hype era

Issue 44

Adam MacLean, +1

Feb 3, 2026

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7 min read

The AI backlash is already here

Issue 43

Adam MacLean, +1

Jan 27, 2026

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8 min read

The metrics killing B2B marketing credibility

Issue 42

Adam MacLean, +1

How AI is changing the B2B advertising process

Jan 20, 2026

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5 min read

How AI is changing the B2B advertising process

Issue 41

Adam MacLean, +1

Jan 14, 2026

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7 min read

Positioning AI: When adoption gets real

Issue 40

Adam MacLean, +1

Jan 6, 2026

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9 min read

Strengthening your ABM strategy in 2026

Issue 39

Adam MacLean, +1

Dec 30, 2025

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8 min read

Top Trends of 2025 (Non-AI Division)

Issue 38

Adam MacLean, +1

Five bold predictions for B2B marketing in 2026

Dec 23, 2025

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7 min read

Five bold predictions for B2B marketing in 2026

Issue 37

Adam MacLean, +1

Dec 16, 2025

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8 min read

What will drive B2B growth in 2026?

Issue 36

Adam MacLean, +1

The biggest competitive edge in 2026? Positioning no one can mistake.

Dec 9, 2025

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9 min read

The biggest competitive edge in 2026? Positioning no one can mistake.

Issue 35

Adam MacLean, +1

Dec 2, 2025

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10 min read

2026: The year of the B2B Influencer?

Issue 34

Adam MacLean, +1

Nov 25, 2025

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10 min read

Wrapping up The Drum's B2B Month

Issue 33

Adam MacLean, +1

Nov 18, 2025

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9 min read

The narrative power grab: Why brand is sliding away from CMOs

Issue 32

Adam MacLean, +1