Adam MacLean

Leading brand strategy and messaging at FamousFolks—a creative consultancy for B2B growth.

Mar 12, 2026

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8 min read

The trust divide reshaping B2B

Issue 48

Adam MacLean, +1

Mar 5, 2026

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6 min read

The speed gap: Moving at the speed of culture

Issue 47

Adam MacLean, +1

Proof of life: Death of the corporate voice

Feb 27, 2026

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6 min read

Proof of life: Death of the corporate voice

Issue 46

Adam MacLean, +1

Feb 17, 2026

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6 min read

Death of the B2B lead

Issue 45

Adam MacLean, +1

Feb 10, 2026

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7 min read

How CMOs are approaching the post-hype era

Issue 44

Adam MacLean, +1

Feb 3, 2026

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7 min read

The AI backlash is already here

Issue 43

Adam MacLean, +1

Jan 27, 2026

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8 min read

The metrics killing B2B marketing credibility

Issue 42

Adam MacLean, +1

How AI is changing the B2B advertising process

Jan 20, 2026

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5 min read

How AI is changing the B2B advertising process

Issue 41

Adam MacLean, +1

Jan 14, 2026

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7 min read

Positioning AI: When adoption gets real

Issue 40

Adam MacLean, +1

Jan 6, 2026

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9 min read

Strengthening your ABM strategy in 2026

Issue 39

Adam MacLean, +1

Dec 30, 2025

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8 min read

Top Trends of 2025 (Non-AI Division)

Issue 38

Adam MacLean, +1

Five bold predictions for B2B marketing in 2026

Dec 23, 2025

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7 min read

Five bold predictions for B2B marketing in 2026

Issue 37

Adam MacLean, +1

Dec 16, 2025

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8 min read

What will drive B2B growth in 2026?

Issue 36

Adam MacLean, +1

The biggest competitive edge in 2026? Positioning no one can mistake.

Dec 9, 2025

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9 min read

The biggest competitive edge in 2026? Positioning no one can mistake.

Issue 35

Adam MacLean, +1

Dec 2, 2025

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10 min read

2026: The year of the B2B Influencer?

Issue 34

Adam MacLean, +1

Nov 25, 2025

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10 min read

Wrapping up The Drum's B2B Month

Issue 33

Adam MacLean, +1

Nov 18, 2025

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9 min read

The narrative power grab: Why brand is sliding away from CMOs

Issue 32

Adam MacLean, +1

Nov 11, 2025

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8 min read

What marketing jobs are safe?

Issue 31

Adam MacLean, +1

Nov 4, 2025

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10 min read

The human market: Where the CMO still matters most

Issue 30

Adam MacLean, +1

Sync or sink: The choice facing bold CMOs

Oct 28, 2025

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8 min read

Sync or sink: The choice facing bold CMOs

Issue 29

Adam MacLean, +1

Marketing leaders need to close the trust gap

Oct 21, 2025

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9 min read

Marketing leaders need to close the trust gap

Issue 28

Adam MacLean, +1

Oct 14, 2025

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8 min read

Brand and the new path to purchase

Issue 27

Adam MacLean, +1

The Proof Economy: Where growth gets real

Oct 7, 2025

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9 min read

The Proof Economy: Where growth gets real

Issue 26

Adam MacLean, +1

Sep 30, 2025

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8 min read

How growth demand is changing for CMOs

Issue 25

Adam MacLean, +1

Sep 23, 2025

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8 min read

The cost of playing it safe

Issue 24

Adam MacLean, +1