AI is everywhere in this week’s issue, driving 64% of VC investment, redefining SaaS categories, and even distorting brand narratives in search and chat. For CMOs and founders, the risk and opportunity are the same: your story is either AI-ready, AI-proof or it’s rewritten without you.
In this issue:
1. Framer expands from design-first to B2B enterprise-ready at $2B valuation
2. Content isn’t lead bait anymore, so what is it?
3. Take our reader’s poll
4. AI brand drift: the new narrative risk
5. AI’s stake in VC is surging: 64% in H1 2025
—Jay & Adam
💼➡️💥
💥 MARKET MOVES:
Framer expands from design-first to enterprise-ready at $2B valuation
Framer, the no-code website builder known as “the tool designers love,” has raised $100 million in Series D funding, pushing its valuation to $2 billion.
Framer founders, Koen Bok & Jorn van Dijk
The new challenger: Framer aims to run your entire site with enterprise-ready AI and security
What started as a design-led builder for beautiful sites is now scaling into the enterprise. Framer reports that businesses make up the majority of its new customers, including Miro, Perplexity, Scale AI, and nearly half of Y Combinator’s latest cohort.
With enterprise-grade security, analytics, and AI on the roadmap, Framer is positioning itself not just as a design tool, but as the platform to run a company’s entire .com.
👉 Takeaway:
Capital raises are as much a brand moment as a financial one. Narrative drives valuation, but ultimately execution decides if it sticks.
🌋 DEMAND & GROWTH:
Content isn’t lead bait anymore, so what is it?
For years, content was a trade: an email address for a whitepaper. That play still exists, but in 2025, it’s among the growing list of approaches with diminishing returns due mainly to how AI is reshaping the market. In this new environment, traditional lead magnets don’t drive growth on their own.
Reports, webinars, and on-demand sessions now serve a higher purpose:
Building trust.
Marge, children. This whitepaper is thinly sourced and lacks a clear point of view. Good. Day.
Buyers don’t want to be captured. They want to be convinced.
According to iTMunch, content works best when it accelerates conviction, not just conversions. It answers real questions, shows clarity of perspective, and proves value before a sales conversation even starts.
👉 Takeaway:
When content creates conviction, contact forms fill themselves.
🤝 If your content isn’t building trust, it’s not building pipeline.
We help B2B teams publish content that does more than sit behind a form. Reports, webinars, and insights that shape perspective, earn confidence, and open real conversations.
Let’s make sure your content doesn’t just exist, but actually converts belief into demand.
✍️ THE MESSAGING LAB:
AI brand drift: the new narrative risk
Your messaging isn’t only competing with rivals in the market. If only. It’s now also competing with how AI models retell your story.
Every leaked deck, sarcastic meme, or outdated feature list becomes fuel for large language models. The result: brand narratives that sound authoritative but drift from the truth. Myriam Jessier and Semrush call this AI Brand Drift: the systematic erosion of brand accuracy when AI blends official statements with noise.
Watch:
Six ways AI chips away at narrative control
Factual Drift: AI invents or misstates features, claims, or compliance details.
Intent Drift: Brand values get diluted or misrepresented.
Shadow Brand Drift: Old decks, leaks, or sensitive info surface as “fact.”
Latent Brand Drift: Off-brand memes, sarcasm, or humor creep into summaries.
Narrative Collapse: Errors get repeated, reinforced, and amplified over time.
Zero-Click Risk: AI overviews replace your owned channels, blocking context.
👉 Takeaway:
Traditional brand management controlled what you published. Brand stewardship now means monitoring what AI says you are and putting systems in place to keep that aligned with reality.
What kind of B2BOOM! content would be most helpful for you this quarter?
📊 DATA & INSIGHTS:
AI’s stake in VC is surging: 64% in H1 2025
In the first half of 2025, AI-related startups captured 64.1% of total VC deal value, fueling a massive surge in U.S. startup funding, up 75.6%, totaling $162.8 billion, the second‑highest on record.
Notable mega‑moves like OpenAI’s $40B deal and Meta’s $14.3B investment in Scale AI supercharged activity.
👉 Takeaway:
With nearly two-thirds of VC dollars chasing AI, any enterprise SaaS story without a clear AI dimension risks getting left out of the growth narrative.
🤝 Your funnel isn’t failing. It’s invisible.
Zero-click results. AI overviews. Peer reviews.
Discovery now happens before anyone hits your site and most funnels aren’t built for it.
We help B2B teams adapt: aligning brand and demand, amplifying customer proof, and building content designed to surface where buyers actually look. Let’s make sure your message lands.
Let’s make sure you show up in the new discovery landscape.
🔥 FAMOUS TAKE:
AI is rewriting the B2B story
Capital is chasing AI at record levels. SaaS valuations are being justified or challenged on the strength of AI-infused roadmaps. And every LLM is already retelling your brand narrative in ways you can’t fully control.
In this environment, you don’t just need a strategy for AI. You need a strategy for how AI is shaping your market, your message, and your margin.
—Jay
Thanks for reading. You could be spending your time anywhere. We’re glad you’re here. 💥
—Jay & Adam
Heads Up: In each issue of B2BOOM!, we highlight services from our crew at FamousFolks or friends we trust. When you see the 🤝, it means we’re sharing something we genuinely back. We only shout out things we believe are truly valuable for your business—no shady promos, just stuff we stand behind.